The One and Only

Manny Toro

Bio.

Manny Toro, a Milwaukee native, holds 15+ years of expertise in the Global Marketing space. Promoted to his most recent role in 2020, he serves as Head of Creative Services for a new disruptive music company. Formerly, Head of Music for Red Bull North America and Red Bull Headquarters in Austria. He previously served as Director of New Media for Polo Grounds Music/RCA Records, overseeing marketing efforts for Pitbull, Yo Gotti, Nina Sky, Yung Joc, Hurricane Chris, Avery Storm, and a full roster of recording artists, yielding multi-platinum sales, branding partnerships, tours, and hundreds of millions of KPI's achieved.

His past experiences involve leading multi-platform marketing at Viacom, with a concentration on relaunching MTV2, developing mtvU strategy, and leading many of MTV360’s live events. Manny is passionate about giving back to the community and less fortunate through Toys for Tots, American Red Cross, New York Blood Center, and numerous speaking events geared towards at-risk youth. He’s been asked to speak for Milwaukee Public Schools, Rutgers University, LIM College, and numerous Big Vision Empty Wallet events. He currently lives in Los Angeles with his family.

Working History.

2016 – 2020

Head of Music Marketing – Red Bull

Key stakeholder of Red Bull’s strategy within the music space and delivery of adaptable solutions to 60+ markets globally. Conceptualizing and rebuilding our audio, live stream, content, community, and education programs to compete in the current landscape. Also, identifying strategic partners to work with to deliver on the program and cross-functional business goals.

My team and I collaborate heavily with our Data & Insights, Brand, Advertising, Commercial Partnerships, Communication/PR, and Energy Drink teams to drive the growth of our scalable programs. Serving as our global evangelist, I make frequent market visits to coach and develop our amazing network of talent. As a self-proclaimed, “Student of the World”, I look for new ways to approach solving problems, learn from my country leads, experiment, and share best practices to uplift the organization.

2015 – 2016

General Manager – Beamly

Reporting directly to the CEO, I shaped the digital marketing proprietary platform into a full- service agency; with Coty acquiring Beamly in 2016. Managed the accounts, creative, marketing, sales, and product teams consisting of 13 direct reports in London and USA. Served as point of contact for executive and brand partners across multiple industries. Created and developed the multi-million-dollar sales pipeline for acquisition. Responsible for recruitment, development, and performance of a growing global team.

2012 – 2015

Sr. Manager, Marketing – Disney ABC Television Group

Drove multi-platform national marketing strategy alongside internal teams to extract the most value from ABC content, partnerships, products, and consumer-facing messaging. Oversaw the Good Morning America Concert Series promotions program during the Alicia Keys, Kenny Chesney, Macklemore, and The Wanted concerts in Central Park. Strategized influencer marketing for the 2012-14 election seasons by leveraging relationships with multi-platinum recording artists, record labels, celebrities, athletes, bloggers, TV personalities to drive brand awareness and audience growth.

2010 – 2012

Sr. Manager of Digital Marketing and Promotion – MTV Network/ Viacom

Managed the multi-platform marketing strategy of all MTV2/mtvU programming, music properties, and MTV 360 global events. Developed an award-winning social media marketing strategy for the channel. Created opportunities for teams to interface live with consumers, artists, and influencers via social media. Supervised MTV2/mtvU relationships with various media partners, agencies, editors, writers, bloggers, talent, and social media influencers to promote MTV2/mtvU and its top franchises.

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